The problem with casino and gambling advertising is that advertising is generally heavily regulated. But it’s the marketer’s job to overcome these obstacles and motivate clients to show strong interest across every channel possible.
Another problem with casino advertising is the lack of case studies that verify its effectiveness. As such, a layperson can waste a significant amount of money trying to navigate this complex field of social media advertising.
rules and regulations
Fortunately, each social media platform offers detailed advertising guidelines. Knowing these guidelines can help you run a successful campaign and avoid suspensions.
These guidelines stipulate that you must first obtain written permission to advertise gambling, casinos, lotteries, etc. Subject to regulation, you may choose to target your ads only to users over the age of 18.
Prohibited content:
- Depiction of irresponsible gambling behavior
- Ads that suggest that you can earn money by gambling (either as a full-time job or as a side job)
- Exaggerate the prize amount (a different amount than what is shown in the image)
content to adopt
There are a number of steps involved in getting your content approved, so you should think twice before submitting your content for approval. Think carefully about what message you want to convey to your site visitors.
We also have to think about the target itself. Let’s consider two main groups here. The first group is casual site visitors who only try the free spins once or twice and never come back. Such people are obviously not our target.
The main goal is to attract gamblers who bet big money. In other words, good customers who have been coming to the casino for years. But how is it possible to attract good customer prospects?
When considering articles for advertisements, try to emphasize that the casino is trustworthy and transparent. For example:
- A step-by-step guide to the features of each machine
- Feature-length content about recent casino tournaments
- Leverage social media influencers you invite to your casino to increase your casino credibility
- Invite big prize winners and broadcast their stories
To properly target
First, you need to be careful with your targeting, such as setting your ads to appear only to people who are likely to click on them or spend money at the casino.
Next, create multiple landing pages and rotate them to increase your conversion rate.
Finally, we use the Facebook pixel to “tag” users in order to “fish” users through retargeting and encourage them to return to the web page and complete registration.
summary
Advertising your casino on Facebook and Instagram can be a tough challenge. Most of the users who gather on Facebook and Instagram are light users, so it is necessary to avoid such users and focus on the target who may spend money on the casino.